About Us

Parents and caregivers of young children understand that the early years are important, yet many aren’t sure how to encourage early learning, or feel they don’t have time to do what it takes to help their child succeed in school. Many communities are concerned about children coming to school unprepared, but aren’t coming together to give parents more choices and children more opportunities.

In response, United Way of America partnered with the Ad Council, Civitas and Families and Work Institute to create Born Learning, an innovative public engagement campaign that helps parents, caregivers and communities create quality early learning opportunities for young children.

Locally, United Way of Ventura County and First 5 Ventura County are partnering to help provide the award-winning Born Learning tools to as many parents as possible as a tool for long-lasting community change for Ventura County children.